Design thinking is a never-ending process. In theory, every tiny component in a product has room for improvement. We can run testings, again and again, to keep optimizing it. The work will never be “finished”. However, in reality, even the largest tech company has limited resources (time and money) on each project. It’s critical to be intentional about where to put the resources? When to shift gear from one effort to another? Most importantly, what’s the definition of “success” for a product/feature? To answer these questions, setting metrics is the key. Metrics in simple terms is the quantifiable goals for your project. It can be measured by both the quantitative data in logs […]